SUNI - 乘风2024
(RIDE THE WIND 2024)
VISION & MISSION
Artist Overview
Artist Overview
Artist Overview
SUNI HA LINH BEGAN HER MUSICAL JOURNEY AS A MEMBER OF THE R MUSIC GROUP BEFORE LAUNCHING A SUCCESSFUL SOLO CAREER WITH VIRAL HITS LIKE “EM DA BIET”, “CU CHILL THOI” AND “KHONG SAO MA EM DAY ROI”. IN 2024, SHE TOOK A BOLD STEP BY JOINING CHINA’S REALITY SHOW 乘风2024 (RIDE THE WIND 2024), MARKING A MAJOR INTERNATIONAL CHAPTER IN HER CAREER.
AT TRUM., WE SEE THE ENTERTAINMENT INDUSTRY AS A COMPETITIVE YET REWARDING SPACE WHERE METICULOUS STRATEGY, PROFESSIONAL EXECUTION, AND STRONG BRAND IDENTITY ARE ESSENTIAL. WITH THE RIGHT INVESTMENT AND PREPARATION, BRANDS AND ARTISTS CAN UNLOCK EXTRAORDINARY OPPORTUNITIES.
Project Launch Context
Project Launch Context
Project Launch Context
AS SUNI HA LINH EMBARKED ON HER MONTHS-LONG JOURNEY COMPETING IN CHINA’S HIT SHOW RIDE THE WIND 2024, SHE NEEDED A STRATEGIC MEDIA PARTNER TO ACCOMPANY HER EVERY STEP OF THE WAY IN HER INTERNATIONAL DEBUT.
AT TRUM., OUR MISSION IS TO EMPOWER ARTISTS WITH STRATEGIC DIRECTION AND PROFESSIONAL EXECUTION. WITH A PASSIONATE AND CREATIVE TEAM, WE CRAFT IMPACTFUL CAMPAIGNS THAT ELEVATE THEIR BRAND AND MAXIMIZE THEIR POTENTIAL.
TOTAL REACH
TOTAL REACH
TOTAL VIEW
TOTAL VIEW
audit contents
audit contents
FAN ACCOUNT SUPPORT
FAN ACCOUNT SUPPORT
VISION & MISSION
STRATEGIC MEDIA PARTNER
STRATEGIC MEDIA PARTNER
STRATEGIC MEDIA PARTNER
WE HANDLED THE FULL MEDIA STRATEGY FOR SUNI’S JOURNEY AT "RIDE THE WIND 2024" — FROM BUILDING THE COMMUNICATIONS PLAN, SELECTING MEDIA CHANNELS, MANAGING REAL-TIME CONTENT ROLLOUT AND SENTIMENT, TO STRENGTHENING FAN ENGAGEMENT AND ENSURING CONSISTENT BRAND PRESENCE ACROSS ALL STAGES.
A CREATIVE AGENCY PLAYS A CRUCIAL ROLE IN SHAPING THE BRANDING AND STRATEGY OF A MUSIC PROJECT. BY DEFINING THE ARTIST’S UNIQUE IDENTITY, THE AGENCY DEVELOPS A COHESIVE VISUAL AND NARRATIVE DIRECTION THAT RESONATES WITH THE TARGET AUDIENCE. FROM CRAFTING A COMPELLING BRAND STORY TO DESIGNING ALBUM ARTWORK, SOCIAL MEDIA CAMPAIGNS, AND PROMOTIONAL MATERIALS, THE AGENCY ENSURES A CONSISTENT AND MEMORABLE PRESENCE. ADDITIONALLY, STRATEGIC PLANNING HELPS POSITION THE MUSIC EFFECTIVELY IN THE MARKET, LEVERAGING AUDIENCE INSIGHTS, DIGITAL MARKETING, AND PARTNERSHIPS TO MAXIMIZE REACH AND ENGAGEMENT.
BAO THANH NIEN
Suni confidently sang in Chinese, leaving a lasting impression with her attractive charisma and eye-catching choreography. The singer of "Cu chill thoi" collaborated with her teammates to create a performance that made the audience and artists cannot stop dancing and sing along.
BAO LAO DONG
Many viewers praised her consistency, Suni Ha Linh though, was under pressure due to Chi Pu's previous achievement. In this competition, she is showing a wonderful performance, not inferior to what Chi Pu did before.
VN EXPRESS
Her performance was praised by many domestic audiences for its elaborate staging, Suni's ability to control the stage, and her stable singing voice.
DAN VIET
At Ride The Wind 2024, Suni Ha Linh showed unique characteristic, a wonderful singing voice, and professional dancing skills.
VTC NEWS
After nearly 3 months of participating in RIDE THE WIND 2025, Suni Ha Linh has won the hearts of audiences both domestically and in China. The singer's image has continuously appeared in major downtown areas in the country of a billion people.
DAN TRI
Suni Ha Linh's performance was considered the most dangerous at Ride The Wind so far. Watching the performance of the Vietnamese talent, raising shocked and amazed emotions.
中国新闻网 (China News Service)
In the highly anticipated variety show "Ride the Wind 2024" in China, Vietnamese singer Suni (Sun Xialing) quickly became the focus of attention with her gifted voice, superb dancing skills and fluent Mandarin, becoming a rising star on this international stage.
Global Times
Vietnamese singer Suni Ha Linh has emerged as one of the breakout stars. She has won audiences' hearts not only with her powerful vocals but also with her impressive dance skills and fluent Chinese, or Putonghua.
BAO THANH NIEN
Suni confidently sang in Chinese, leaving a lasting impression with her attractive charisma and eye-catching choreography. The singer of "Cu chill thoi" collaborated with her teammates to create a performance that made the audience and artists cannot stop dancing and sing along.
BAO LAO DONG
Many viewers praised her consistency, Suni Ha Linh though, was under pressure due to Chi Pu's previous achievement. In this competition, she is showing a wonderful performance, not inferior to what Chi Pu did before.
VN EXPRESS
Her performance was praised by many domestic audiences for its elaborate staging, Suni's ability to control the stage, and her stable singing voice.
DAN VIET
At Ride The Wind 2024, Suni Ha Linh showed unique characteristic, a wonderful singing voice, and professional dancing skills.
VTC NEWS
After nearly 3 months of participating in RIDE THE WIND 2025, Suni Ha Linh has won the hearts of audiences both domestically and in China. The singer's image has continuously appeared in major downtown areas in the country of a billion people.
DAN TRI
Suni Ha Linh's performance was considered the most dangerous at Ride The Wind so far. Watching the performance of the Vietnamese talent, raising shocked and amazed emotions.
中国新闻网 (China News Service)
In the highly anticipated variety show "Ride the Wind 2024" in China, Vietnamese singer Suni (Sun Xialing) quickly became the focus of attention with her gifted voice, superb dancing skills and fluent Mandarin, becoming a rising star on this international stage.
Global Times
Vietnamese singer Suni Ha Linh has emerged as one of the breakout stars. She has won audiences' hearts not only with her powerful vocals but also with her impressive dance skills and fluent Chinese, or Putonghua.
Works
Works
We've been lucky enough to have helped some amazing clients throughout our time.
We've been lucky enough to have helped some amazing clients throughout our time.
