MV "DUONG CHAN TROI"
VISION & MISSION
Artist Overview
Artist Overview
Artist Overview
CHILLIES BEGAN IN 2018 AS AN INDIE POP-ROCK BAND WITH A NICHE BUT GROWING FANBASE, BREAKING THROUGH IN 2019–2020 WITH VIRAL HITS LIKE “MASCARA” AND “CU CHILL THOI” WITH THEIR 2021 RELEASE “DUONG CHAN TROI” THE BAND CONTINUED THEIR ASCENT—DELIVERING A CINEMATIC, EMOTIONALLY RESONANT TRACK THAT CONNECTED DEEPLY WITH BOTH DIE-HARD FANS AND THE BROADER PUBLIC.
AT TRUM., WE SEE THE ENTERTAINMENT INDUSTRY AS A COMPETITIVE YET REWARDING SPACE WHERE METICULOUS STRATEGY, PROFESSIONAL EXECUTION, AND STRONG BRAND IDENTITY ARE ESSENTIAL. WITH THE RIGHT INVESTMENT AND PREPARATION, BRANDS AND ARTISTS CAN UNLOCK EXTRAORDINARY OPPORTUNITIES.
Project Launch Context
Project Launch Context
Project Launch Context
AFTER RELEASING FOUR LYRIC VIDEOS—“BAO NHIEU,” “MS. MAY,” “MOT CAI TEN,” AND “MONG DU” IN LATE MAY, CHILLIES IS GIFTING THEIR FANS WITH AN MV FOR THE SONG “DUONG CHAN TROI,” THE TENTH TRACK FROM THEIR DEBUT ALBUM "QUA KHUNG CUA SO".
AT TRUM., OUR MISSION IS TO EMPOWER ARTISTS WITH STRATEGIC DIRECTION AND PROFESSIONAL EXECUTION. WITH A PASSIONATE AND CREATIVE TEAM, WE CRAFT IMPACTFUL CAMPAIGNS THAT ELEVATE THEIR BRAND AND MAXIMIZE THEIR POTENTIAL.
VIEWS ON YOUTUBE
VIEWS ON YOUTUBE
YOUTUBE VIETNAM TRENDING
YOUTUBE VIETNAM TRENDING
STREAMS ON SPOTIFY
STREAMS ON SPOTIFY
VISION & MISSION
Promoting Artists’
Music Products
Promoting Artists’
Music Products
Promoting Artists’
Music Products
WE DEVELOPED A FULL MEDIA PLAN INCLUDING MUSIC VIDEO POSITIONING, CONTENT SEEDING STRATEGY, SOCIAL POSTING ON TRUM.’S PLATFORMS, AND COMMUNITY ENGAGEMENT THROUGH FAN GROUPS—ENSURING THE COMEBACK FELT BOTH NOSTALGIC AND RELEVANT FOR TODAY’S LISTENERS.
A CREATIVE AGENCY PLAYS A CRUCIAL ROLE IN SHAPING THE BRANDING AND STRATEGY OF A MUSIC PROJECT. BY DEFINING THE ARTIST’S UNIQUE IDENTITY, THE AGENCY DEVELOPS A COHESIVE VISUAL AND NARRATIVE DIRECTION THAT RESONATES WITH THE TARGET AUDIENCE. FROM CRAFTING A COMPELLING BRAND STORY TO DESIGNING ALBUM ARTWORK, SOCIAL MEDIA CAMPAIGNS, AND PROMOTIONAL MATERIALS, THE AGENCY ENSURES A CONSISTENT AND MEMORABLE PRESENCE. ADDITIONALLY, STRATEGIC PLANNING HELPS POSITION THE MUSIC EFFECTIVELY IN THE MARKET, LEVERAGING AUDIENCE INSIGHTS, DIGITAL MARKETING, AND PARTNERSHIPS TO MAXIMIZE REACH AND ENGAGEMENT.
KENH 14
In "Duong Chan Troi", CHILLIES will tell us about a beautiful love story under the sunset. Sunset is a beautiful ending after a long day with many worries and troubles in life.
BAO PHU NU
With this single, Chillies has implicitly affirmed that they are always exploring different materials to bring the best experiences to music listeners.
HOA HOC TRO
UNLIKE PREVIOUS MUSIC PRODUCTS, DUONG CHAN TROI MARKS THE FIRST TIME CHILLIES TRULY "CONTRIBUTES" TO THE STORY THROUGHOUT THE MV: THEIR MUSIC BRINGS LISTENERS CLOSER TOGETHER, ACCOMPANYING THEM THROUGH MILESTONES IN LIFE.
VPOPWIRE
With the MV “DUONG CHAN TROI”, Chillies tell us about a beautiful love story set against the backdrop of the sunset. After a long day full of chaos and worries from life, sunset is a gorgeous scene to end your day. Chillies wish to send a positive vibe to all of their beloved fans.
KENH 14
In "Duong Chan Troi", CHILLIES will tell us about a beautiful love story under the sunset. Sunset is a beautiful ending after a long day with many worries and troubles in life.
BAO PHU NU
With this single, Chillies has implicitly affirmed that they are always exploring different materials to bring the best experiences to music listeners.
HOA HOC TRO
UNLIKE PREVIOUS MUSIC PRODUCTS, DUONG CHAN TROI MARKS THE FIRST TIME CHILLIES TRULY "CONTRIBUTES" TO THE STORY THROUGHOUT THE MV: THEIR MUSIC BRINGS LISTENERS CLOSER TOGETHER, ACCOMPANYING THEM THROUGH MILESTONES IN LIFE.
VPOPWIRE
With the MV “DUONG CHAN TROI”, Chillies tell us about a beautiful love story set against the backdrop of the sunset. After a long day full of chaos and worries from life, sunset is a gorgeous scene to end your day. Chillies wish to send a positive vibe to all of their beloved fans.
Works
Works
We've been lucky enough to have helped some amazing clients throughout our time.
We've been lucky enough to have helped some amazing clients throughout our time.
