MV "DUA NAO LAM EM BUON?"
VISION & MISSION
Artist Overview
Artist Overview
Artist Overview
PHUC DU BEGAN HIS CAREER AS A FIERCE UNDERGROUND BATTLE RAPPER—RENOWNED FOR HIS SHARP WORDPLAY AND VIRAL DISS TRACKS. WITH “ĐỨA NÀO LÀM EM BUỒN?”, HE PIVOTED DURING HIS MAINSTREAM TRANSITION BY EMBRACING MELODIC HIP-HOP, DEMONSTRATING A REFINED SOUND AND STYLE THAT REDEFINED HIS ARTISTIC IDENTITY.
AT TRUM., WE SEE THE ENTERTAINMENT INDUSTRY AS A COMPETITIVE YET REWARDING SPACE WHERE METICULOUS STRATEGY, PROFESSIONAL EXECUTION, AND STRONG BRAND IDENTITY ARE ESSENTIAL. WITH THE RIGHT INVESTMENT AND PREPARATION, BRANDS AND ARTISTS CAN UNLOCK EXTRAORDINARY OPPORTUNITIES.
Project Launch Context
Project Launch Context
Project Launch Context
FOLLOWING A LONG HIATUS FROM MUSIC, PHUC DU MAKES A STRIKING COMEBACK WITH "DUA NAO LAM EM BUON?"—A BOLD LEAP IN BOTH SOUND AND STYLE THAT REDEFINES HIS ARTISTIC IDENTITY.
AT TRUM., OUR MISSION IS TO EMPOWER ARTISTS WITH STRATEGIC DIRECTION AND PROFESSIONAL EXECUTION. WITH A PASSIONATE AND CREATIVE TEAM, WE CRAFT IMPACTFUL CAMPAIGNS THAT ELEVATE THEIR BRAND AND MAXIMIZE THEIR POTENTIAL.
TOTAL REACHS
TOTAL REACHS
Trending YouTube
Trending YouTube
SPOTIFY VIETNAM
SPOTIFY VIETNAM
APPLE MUSIC VIETNAM
APPLE MUSIC VIETNAM
SCOPE OF WORK
Creative Direction
Creative Direction
Creative Direction
WE CRAFT BOLD CREATIVE DIRECTION THAT SHAPES CAMPAIGNS AND DESIGNS STRATEGIC SOCIAL PLANS—FROM OWNED CONTENT TO PAID AMPLIFICATION. "LOVE OR CAREER, EVERY PATH DEMANDS BRAVERY.": PHUC DU IS A FEARLESS ARTIST WHO DARES TO CHOOSE, TO FACE HIS OWN BATTLES—BOLD IN MUSIC, BRAVE IN LOVE.
A CREATIVE AGENCY PLAYS A CRUCIAL ROLE IN SHAPING THE BRANDING AND STRATEGY OF A MUSIC PROJECT. BY DEFINING THE ARTIST’S UNIQUE IDENTITY, THE AGENCY DEVELOPS A COHESIVE VISUAL AND NARRATIVE DIRECTION THAT RESONATES WITH THE TARGET AUDIENCE. FROM CRAFTING A COMPELLING BRAND STORY TO DESIGNING ALBUM ARTWORK, SOCIAL MEDIA CAMPAIGNS, AND PROMOTIONAL MATERIALS, THE AGENCY ENSURES A CONSISTENT AND MEMORABLE PRESENCE. ADDITIONALLY, STRATEGIC PLANNING HELPS POSITION THE MUSIC EFFECTIVELY IN THE MARKET, LEVERAGING AUDIENCE INSIGHTS, DIGITAL MARKETING, AND PARTNERSHIPS TO MAXIMIZE REACH AND ENGAGEMENT.
Creative Consultant
Creative Consultant
Creative Consultant
A CREATIVE CONSULTANT HELPS SHAPE THE ARTISTIC VISION AND DIRECTION OF A MUSIC PROJECT. THEY WORK CLOSELY WITH THE ARTIST AND AGENCY TO REFINE THE PROJECT’S CONCEPT, AESTHETICS, AND STORYTELLING, ENSURING A UNIQUE AND COMPELLING IDENTITY. FROM VISUAL THEMES AND STAGE DESIGN TO ALBUM ART AND MARKETING MATERIALS, THEY PROVIDE EXPERT GUIDANCE TO ALIGN CREATIVE ELEMENTS WITH THE ARTIST’S BRAND. THEIR ROLE BRIDGES ARTISTIC EXPRESSION AND COMMERCIAL APPEAL, ENSURING THE PROJECT STANDS OUT WHILE RESONATING WITH THE TARGET AUDIENCE.
A CREATIVE CONSULTANT HELPS SHAPE THE ARTISTIC VISION AND DIRECTION OF A MUSIC PROJECT. THEY WORK CLOSELY WITH THE ARTIST AND AGENCY TO REFINE THE PROJECT’S CONCEPT, AESTHETICS, AND STORYTELLING, ENSURING A UNIQUE AND COMPELLING IDENTITY. FROM VISUAL THEMES AND STAGE DESIGN TO ALBUM ART AND MARKETING MATERIALS, THEY PROVIDE EXPERT GUIDANCE TO ALIGN CREATIVE ELEMENTS WITH THE ARTIST’S BRAND. THEIR ROLE BRIDGES ARTISTIC EXPRESSION AND COMMERCIAL APPEAL, ENSURING THE PROJECT STANDS OUT WHILE RESONATING WITH THE TARGET AUDIENCE.
OFFLINE ACTIVATION
OFFLINE ACTIVATION
WE PLACED INTERACTIVE POSTERS IN UNIVERSITIES WITH THE MV TITLE AS A QUESTION: "DUA NAO LAM EM BUON?" STUDENTS SHARED THEIR ANSWERS ON STICKY NOTES, CREATING ENGAGING CONTENT THAT SPREAD WIDELY ON SOCIAL MEDIA, BOOSTING THE CAMPAIGN’S REACH AND IMPACT.
BRANDING & STRATEGY PLAY A VITAL ROLE IN THE SUCCESS OF A MUSIC PROJECT BY ESTABLISHING A STRONG IDENTITY AND CLEAR DIRECTION. THROUGH IN-DEPTH RESEARCH AND AUDIENCE ANALYSIS, THE AGENCY DEFINES THE ARTIST’S UNIQUE BRAND, CRAFTING A COMPELLING STORY THAT RESONATES WITH FANS. THIS INCLUDES DEVELOPING A CONSISTENT VISUAL IDENTITY, MESSAGING, AND POSITIONING ACROSS ALL PLATFORMS. A STRATEGIC APPROACH ENSURES EFFECTIVE MARKET PLACEMENT, LEVERAGING DIGITAL CAMPAIGNS, PARTNERSHIPS, AND PROMOTIONAL TACTICS TO MAXIMIZE REACH, ENGAGEMENT, AND LONG-TERM GROWTH.
TUOI TRE ONLINE
“DUA NAO LAM EM BUON?” is Phuc Du's most visually invested MV sofar, directed by Khuong Vu.
VIETNAMNET
The mini-album aims at a positive attitude towards life, always being passionate, striving and constantly overcoming one's limits in both career and intimacy path. Phuc Du is determined to change because he is afraid of a mediocre, meaningless life.
NGUOI LAO DONG
Sometimes it's a warm, sincere confession, sometimes it's a poem, these overly "popular" lyrics are a popular trend among a segment of today's youth.
BAO LAO DONG
"DUA NAO LAM EM BUON" still shows Phuc Du's ability to write thoughtful lyrics.
TUOI TRE CUOI
Phuc Du's way of conveying emotions is more refined, emotional, and concise than his previous products. From the way he uses voice transitions, to the way he raps narratively like communicating, to the flowing tone, listeners can feel a wide range of emotional experiences.
TUOI TRE ONLINE
“DUA NAO LAM EM BUON?” is Phuc Du's most visually invested MV sofar, directed by Khuong Vu.
VIETNAMNET
The mini-album aims at a positive attitude towards life, always being passionate, striving and constantly overcoming one's limits in both career and intimacy path. Phuc Du is determined to change because he is afraid of a mediocre, meaningless life.
NGUOI LAO DONG
Sometimes it's a warm, sincere confession, sometimes it's a poem, these overly "popular" lyrics are a popular trend among a segment of today's youth.
BAO LAO DONG
"DUA NAO LAM EM BUON" still shows Phuc Du's ability to write thoughtful lyrics.
TUOI TRE CUOI
Phuc Du's way of conveying emotions is more refined, emotional, and concise than his previous products. From the way he uses voice transitions, to the way he raps narratively like communicating, to the flowing tone, listeners can feel a wide range of emotional experiences.
Works
Works
We've been lucky enough to have helped some amazing clients throughout our time.
We've been lucky enough to have helped some amazing clients throughout our time.
