EP "SWEET HOME"
VISION & MISSION
Artist Overview
Artist Overview
Artist Overview
HUONG TRAM (CHARMY PHAM) SHOT TO FAME AFTER WINNING THE VOICE VIETNAM IN 2012 WITH HER BREAKOUT BALLAD “EM GAI MUA.” FOLLOWING YEARS OF SUCCESS, SHE TOOK A HIATUS ABROAD AND RETURNED TO VIETNAM REINVENTED AS CHARMY PHAM. HER EP “SWEET HOME” MARKS HER DEBUT AS A SELF-COMPOSING ARTIST, SIGNALING A NEW ERA FOCUSED ON AUTHENTIC ARTISTRY AND CREATIVE CONTROL.
AT TRUM., WE SEE THE ENTERTAINMENT INDUSTRY AS A COMPETITIVE YET REWARDING SPACE WHERE METICULOUS STRATEGY, PROFESSIONAL EXECUTION, AND STRONG BRAND IDENTITY ARE ESSENTIAL. WITH THE RIGHT INVESTMENT AND PREPARATION, BRANDS AND ARTISTS CAN UNLOCK EXTRAORDINARY OPPORTUNITIES.
Project Launch Context
Project Launch Context
Project Launch Context
CHARMY PHAM (FORMERLY HUONG TRAM) RETURNS AFTER YEARS ABROAD WITH "SWEET HOME", HER FIRST SELF-COMPOSED EP, MARKING A NEW CHAPTER IN HER CAREER.
AT TRUM., OUR MISSION IS TO EMPOWER ARTISTS WITH STRATEGIC DIRECTION AND PROFESSIONAL EXECUTION. WITH A PASSIONATE AND CREATIVE TEAM, WE CRAFT IMPACTFUL CAMPAIGNS THAT ELEVATE THEIR BRAND AND MAXIMIZE THEIR POTENTIAL.
TOTAL REACH ON SOCIAL MEDIA
TOTAL REACH ON SOCIAL MEDIA
TOTAL VIEWS ON YOUTUBE
TOTAL VIEWS ON YOUTUBE
TOTAL VIEWS FOR PODCAST ON YOUTUBE
TOTAL VIEWS FOR PODCAST ON YOUTUBE
STREAMS ON SPOTIFY
STREAMS ON SPOTIFY
SCOPE OF WORK
Promoting Artists’ Music Products
Promoting Artists’ Music Products
Promoting Artists’ Music Products
WE DEVELOPED A COMPREHENSIVE SOCIAL MEDIA STRATEGY ACROSS BOTH OWNED AND PAID CHANNELS, OVERSEEING THE EXECUTION END-TO-END. OUR SCOPE ALSO INCLUDED CRAFTING THE CREATIVE DIRECTION AND MANAGING THE FULL PRESS CONFERENCE TO MAXIMIZE MEDIA PRESENCE AND AUDIENCE ENGAGEMENT.
A CREATIVE AGENCY PLAYS A CRUCIAL ROLE IN SHAPING THE BRANDING AND STRATEGY OF A MUSIC PROJECT. BY DEFINING THE ARTIST’S UNIQUE IDENTITY, THE AGENCY DEVELOPS A COHESIVE VISUAL AND NARRATIVE DIRECTION THAT RESONATES WITH THE TARGET AUDIENCE. FROM CRAFTING A COMPELLING BRAND STORY TO DESIGNING ALBUM ARTWORK, SOCIAL MEDIA CAMPAIGNS, AND PROMOTIONAL MATERIALS, THE AGENCY ENSURES A CONSISTENT AND MEMORABLE PRESENCE. ADDITIONALLY, STRATEGIC PLANNING HELPS POSITION THE MUSIC EFFECTIVELY IN THE MARKET, LEVERAGING AUDIENCE INSIGHTS, DIGITAL MARKETING, AND PARTNERSHIPS TO MAXIMIZE REACH AND ENGAGEMENT.
PODCAST: KHANG THUONG (VIETCETERA)
PODCAST: KHANG THUONG (VIETCETERA)
PODCAST: KHANG THUONG (VIETCETERA)
WE PROPOSED HUONG TRAM’S FEATURE ON VIETCETERA’S "KHANG THUONG" PODCAST, MANAGING THE COLLABORATION BY ALIGNING MESSAGING WITH HER COMEBACK NARRATIVE, AND AMPLIFYING REACH THROUGH STRATEGIC PROMOTION.
A CREATIVE CONSULTANT HELPS SHAPE THE ARTISTIC VISION AND DIRECTION OF A MUSIC PROJECT. THEY WORK CLOSELY WITH THE ARTIST AND AGENCY TO REFINE THE PROJECT’S CONCEPT, AESTHETICS, AND STORYTELLING, ENSURING A UNIQUE AND COMPELLING IDENTITY. FROM VISUAL THEMES AND STAGE DESIGN TO ALBUM ART AND MARKETING MATERIALS, THEY PROVIDE EXPERT GUIDANCE TO ALIGN CREATIVE ELEMENTS WITH THE ARTIST’S BRAND. THEIR ROLE BRIDGES ARTISTIC EXPRESSION AND COMMERCIAL APPEAL, ENSURING THE PROJECT STANDS OUT WHILE RESONATING WITH THE TARGET AUDIENCE.
EVA.VN
“Chi minh anh di xa” has close, touching lyrics about intimacy, and leaving behind old things, without sorrow and regretfulness.
TUOI TRE ONLINE
Huong Tram shows off her breakthrough singing and acting in the MV “Chi minh anh di xa”, returning after studying abroad.
BAO NGUOI LAO DONG
The EP also marks a turning point in her music career as a singer and songwriter, a breakthrough chapter in Huong Tram's artist journey.
VTV ONLINE
The songs in the EP conveyed a language and musical message that blends Gen-Y and Gen-Z, just like Huong Tram's own age. The catchy urban-inspired Pop material comes with many messages about the journey of coming back home of the singer from Nghe An.
BAO NGOI SAO
The song clearly shows her change in musical mindset after 5 years of living, studying and "healing" herself in the US. Instead uses all her inner strength to perform high and tense notes like before, Huong Tram expresses herself more gently and modernly.
EVA.VN
“Chi minh anh di xa” has close, touching lyrics about intimacy, and leaving behind old things, without sorrow and regretfulness.
TUOI TRE ONLINE
Huong Tram shows off her breakthrough singing and acting in the MV “Chi minh anh di xa”, returning after studying abroad.
BAO NGUOI LAO DONG
The EP also marks a turning point in her music career as a singer and songwriter, a breakthrough chapter in Huong Tram's artist journey.
VTV ONLINE
The songs in the EP conveyed a language and musical message that blends Gen-Y and Gen-Z, just like Huong Tram's own age. The catchy urban-inspired Pop material comes with many messages about the journey of coming back home of the singer from Nghe An.
BAO NGOI SAO
The song clearly shows her change in musical mindset after 5 years of living, studying and "healing" herself in the US. Instead uses all her inner strength to perform high and tense notes like before, Huong Tram expresses herself more gently and modernly.
Works
Works
We've been lucky enough to have helped some amazing clients throughout our time.
We've been lucky enough to have helped some amazing clients throughout our time.
